Company enters the energy drink market

Punjas Group marketing manager, Gopal Jadhav, (third from left) holds the Solar Power Energy Drink during the launch yesterday. Picture: SUPPLIED

Punjas has entered the energy drink market with the launching of Solar Power Energy Drink.

In a statement, Punjas said the drink had ingredients from natural sources and gave a refreshing boost to everyday customers.

“We have seen a growing demand for functional beverages within Asia Pacific and consumers are seeking alternative beverages that offer health benefits beyond natural nutritional requirements,” read the statement.

According to Punjas, their aim was to complement the energy drink category and target working adults, tertiary students and parents.

“The aim is to target Fijians when they need energy the most for example, late-night gaming, watching soccer, rugby or in between long video calls and when running after kids.

“Solar Power’s campaign is titled ‘Good Energy Only’, which is a play on the fact that unlike most energy drinks in the market, it uses all-natural ingredients.”

The statement said in a market dominated by giants, the brand aimed to carve out its own niche by appealing to people by providing a healthier, natural alternative to choose from.

“The concept comes from the insight that most people associate energy drinks with moments of exhilaration, adventure and high impact activities.

“However at times, consumers need a re-charge of energy even in everyday scenarios and moments and what better way, than an energy drink that does that which is made from natural sources.”

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